你好！我是惟安

I do Engineering, Business;
and everything in between

McMaster Engineering Master’s candidate with an Information Management background and 4+ professional internships. I bridge the gap between technical requirements and business growth, executing go-to-market strategies.

學歷

Mcmaster University

工程碩士

  • 課外專題 - Side project 1

    在三人團隊中負責 UI/UX 設計與產品策略發展，從零到一打造一個旨在提升創業者協作效率與問題解決能力的數位平台。

    專案期間，運用設計思考深入挖掘各方痛點並產出流暢的用戶體驗設計外，全面主導產品的商業機會開發與市場行銷策略。

    此專題成功通過加拿大 Innovation factory 評估，正式入選為安省培育輔導專案。

  • 畢業專題 - St. Joseph's healthcare 產品商業發展

    針對醫療體系之高齡安養需求，主導醫療輔具（單人操作照護升降機）的商業化落地評估與策略開發。透過分析安大略省法規、組織流程及各方痛點，為產品制定具備商業可行性的市場進入策略與商業模式，並向決策層進行提案，推動創新醫療科技在長期照護市場的應用。

輔仁大學

資訊管理學系

  • 畢業專題 - 地理圖層管線查詢系統

    負責項目：前端開發、UI/UX 設計、系統架構設計、技術文件撰寫

    專案前期：分析使用者習慣，運用 Figma 繪製 Prototype，透過 draw.io、User Story梳理並定義系統核心流程。

    開發階段：結合地理資訊與氣象數據，利用 Vue.js、HTML、PHP、MySQL 與 JSON 等技術，開發出具備即時氣象監測、國土測量與多圖層動態套疊功能之高實用性管線查詢系統，有效落實空間資訊管理。

技能

UI/UX 設計

專案管理

其他

實習經驗

專案管理實習生

Sky Horse 天馬租車 加州，美國
( 6 個月, 2024 年 9 月 - 2025 年 3 月)

  • 網路開發與 SEO 優化

  • 負責架設與維護品牌官方網站技術維護。

  • 優化網站架構與單頁 SEO，成功讓多個高關鍵字排名提升至搜尋結果前 3 名。

  • 利用 Google Search Console 和 Ahrefs 進行關鍵字缺口分析，自然搜尋成長 18.6% 。

  • 數據分析與決策

  • 透過整合行銷流量策略，將 LINE 官方帳號好友數提升 32.5%（帶來 480+ 筆新潛在客戶名單），並優化潛在客戶篩選流程。

  • 以滾動式調整文案策略分析用戶互動指標，提升租車銷售漏斗的初期轉換率。

  • 網紅行銷

  • 管理 1,500+ 位 KOL 的名單庫，篩選出 700+ 位具潛力的合作對象，並成功達成 250+ 次跨界合作。

  • 運用 CRM 工具追蹤推薦轉換率與投資報酬率，維持品牌曝光與行銷管道。

專案實習生

Impact Hub Taipei 台北， 台灣

( 9 個月, 2024 年 9 月 - 2025 年 6 月)

Projects Done

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project executed
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Consultations Held
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Content Created
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survey collected

  • 數位行銷與內容策略

  • 負責企業社會責任和社會影響力專案的數位內容產出與管理

  • 製作專案簡報、招募文案、撰寫專欄等，提升專案的市場曝光度

  • 優化專案官方網站與數據工具，確保內容正確性並提升使用者體

  • 活動策劃與專案執行

  • 負責大型導師計劃與其他專案活動營運

  • 撰寫活動腳本、主持稿並擔任活動現場主持人

  • 編輯面向國際市場的影片內容之後至與翻譯工作

  • 利害關係人經營與營運維護

  • 透過人物專訪與內容合作持續深化與產業合作夥伴關係

  • 跨部門、公司協調並統籌大型導師計劃

  • 優化資料庫完整性與營運工作流程已提供流暢的客戶服務與體驗

Project Partner Companies

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UI/ UX 設計與專案管理實習生

采曜生醫 台北，台灣

( 8 個月, 2023 年 5 月 - 2024 年 1 月)

  • HCP Behavior Tracking & Management System

  • Optimized the end-to-end user journey for medical professionals, ensuring seamless tracking from seminar attendance to content engagement.

  • Structured complex medical data into intuitive dashboards, improving the visibility of HCP interaction patterns.

  • Collaborated with senior leads to translate hospital management needs into functional UI components and interaction logic.

  • Internal HR Management Platform

  • Implemented a card-based layout for employee profiles to centralize personal info, performance goals, and learning paths.

  • Streamlined internal HR workflows, such as performance review submissions and benefit tracking, to reduce administrative friction.

  • Assisted in researching user requirements and drafting tailored system proposals to align platform features with corporate structures.

  • Marketing Performance & KPI Dashboard

  • Designed high-fidelity KPI cards and trend charts to help clients monitor registration and conversion rates at a glance.

  • Developed advanced filtering systems and date-range selection flows to enhance data drill-down efficiency for marketing analysts.

  • Conducted flow reviews to identify and resolve navigation bottlenecks, ensuring a frictionless data-viewing experience.

國際電商營運實習生

CyberLink. Corp. New Taipei, Taiwan
(3 months, Feb 2024 - May 2025)

  • Global Website Management

  • Managed and synchronized website content updates across multiple international domains (including North America), ensuring brand consistency and timely information rollout.

  • Data Analytics & Reporting

  • Leveraged GA4 to monitor site traffic and user behavior, synthesizing complex data into structured reports to support strategic decisions.

  • Bilingual Global Communication

  • Served as a primary liaison for global operations, facilitating cross-functional team coordination and providing responsive customer support in both English and Mandarin.

ACTIVITIES

Good Food Center

Volunteer

5 months, Sep. 2025 to date

  • Optimized food distribution workflows by packing and restocking essential supplies to ensure consistent service.

  • Facilitated multilingual communication through translation services, ensuring non-English speaking clients could successfully access vital community resources.

GDG McMaster

Marketing/ Outreach coordinator

4 months, Sep. 2023 – Jan 2024

  • Composed social media marketing post

  • Sponsorship outreach to support a 200+ attendee hackathon.

Marketing/ Outreach coordinator

22 months, Aug. 2022 – June 2024

  • Collaborated with senior government leadership, including the President and Legislators, to advocate for social progress through public speaking and community awareness campaigns.

  • Orchestrated digital marketing strategies, including video production and creative content ideation, to drive youth engagement.

Rural Online Education Groups

Online Tutor

8 months, Sep. 2020 – June 2021

  • Empowered high school students in underserved rural areas by delivering customized online curriculum in English and Mathematics.

  • Facilitated interactive digital learning sessions, adapting teaching methods to bridge the educational resource gap.

Buddy program FJU

International Student Mentor

8 months, Sep. 2023 – Jan 2024

  • Major in Information Management

  • graduation project:

    Developed a WebGIS platform system to demonstrate the construction space of Aerotropolis, aimed at reducing information asymmetry and managing project for 1.5 years.

Competitions

FinanceResearch

Sep 2022

  • Studied E.Sun Commercial Bank, analyzed annual reports, and evaluated business strategies to determine potential investment decisions.

Entrepreneurship Combat Simulation Platform

June 2023

  • Proposed an innovative business plan to address educational inequality and provide diverse study opportunities for children.

Certifications

  • Google Data Analytics

  • Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job

  • Learn key analytical skills (data cleaning, analysis, & visualization) and tools (spreadsheets, SQL, Python, Tableau)

  • Understand how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL and Python

  • Learn how to visualize and present data findings in dashboards, presentations and commonly used visualization platforms

  • SAP Professional Fundamentals

  • Learn key consulting skills most requested by SAP partners worldwide.

  • Understand the global SAP business solutions, products and ecosystem.

  • Gain skills across the whole lifecycle of an SAP implementation and enhance your CV/Resume with practical examples.

  • Explore planning and project management methodologies such as Waterfall, Agile, DevOps, and Cloud.