Hi! I'm Monica,

I do Engineering, Business;
and everything in between

McMaster Engineering Master’s candidate with an Information Management background and 4+ professional internships. I bridge the gap between technical requirements and business growth, executing go-to-market strategies.

EDUCATION

Mcmaster University

Master in Engineering

  • MTEI program

  • Side project:

    building a platform as a UI/UX designer to enhance student collaboration and problem-solving as well as developing business opportunities and marketing strategies.

Fu Jen Catholic University

BBA in Information Management

  • Major in Information Management

  • graduation project:

    Developed a WebGIS platform system to demonstrate the construction space of Aerotropolis, aimed at reducing information asymmetry and managing project for 1.5 years.

skills

UI/UX design

Project Management

Others

Internships

Business Operations and Marketing Intern

Tression Toronto, Canada
(4 months, May 2026 - Aug 2026)

  • CRM System Design

  • Architected a unified B2B + B2C data model spanning 10 modules inside one navigation shell, replacing a set of ad-hoc tools.

  • Designed a 7-stage B2B sales pipeline, giving sales a shared, at-a-glance view of every multi-stakeholder deal.

  • Built an Identity Bridge feature that auto-detects when the same person exists as both a B2C customer and a B2B contact via email/phone matching.

  • Marketing Automation Engine

  • Built a 4-step campaign pipeline that integrates the Klaviyo APIs, turning a single theme prompt into a fully composed email pushed live to Klaviyo — cutting a manual design task down to minutes.

  • Designed 5 modular, on-brand email templates, giving marketing a ready-made format for every campaign type without rebuilding HTML from scratch each time.

  • Data analytics tools

  • Built an automated 10-segment RFM engine that scores customers on Recency, Frequency & Monetary value — eliminating manual spreadsheet work.

  • Designed coupon & affiliate performance tracking that reports Revenue Influenced, giving marketing a defensible ROI number per channel.

Project Management Intern

Sky Horse Auto LLC. California, US
(6 months, Sep 2024 - Mar 2025)

  • Web Development & SEO

  • Spearheaded the deployment and end-to-end technical maintenance of the official brand website using WordPress.

  • Optimizing site architecture and on-age SEO that resulted in Top 3 rankings for high-intent keywords.

  • Utilized Google Search Console and Ahrefs to conduct keyword gap analysis, driving a 18.6% increase in organic search traffic.

  • Data-Driven Decision Making

  • Scaled the LINE Official Account by 32.5% (480+ new leads) through integrated traffic strategies and streamlined the lead qualification process.

  • Analyzed user engagement metrics to pivot messaging strategies, enhancing initial conversion rates for the rental sales funnel.

  • Influencer Partnership

  • Managed a 1,500+ KOL program, qualifying 700+ prospects and securing 250+ collaborations to drive referral traffic.

  • Leveraged CRM tools to track referral conversion and ROI, maintaining a robust pipeline for brand awareness.

impact Acceleration Intern

Impact Hub Taipei Taipei, Taiwan
(9 months, Sep 2024 - June 2025)

Projects Done

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project executed
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Consultations Held
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survey collected

  • Digital Marketing & Content Strategy

  • Managed end-to-end content production and digital assets for CSR and social impact initiatives.

  • Developed promotional decks and recruitment content, significantly increasing program visibility.

  • Optimized program websites and data tools to ensure content accuracy and enhance User Experience.

  • Event Management & Program Execution

  • Managed logistics and venue operations for large-scale mentorship programs and exhibitions.

  • Produced scripts and served as a live host for workshops, bootcamps, and formal events.

  • Video Localization: Supervised post-production and translation for global-facing video content.

  • Stakeholder Engagement & Operations

  • Cultivated industry partnerships through featured interviews and content collaborations.

  • Managed cross-functional coordination and feedback for large-scale mentorship programs.

  • Optimized database integrity and operational workflows to ensure seamless customer service.

Project Partner Companies

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UI/ UX design & Project Management Intern

MediCloud Biotech Taipei, Taiwan
(8 months, May 2023 - Jan 2024)

  • HCP Behavior Tracking & Management System

  • Optimized the end-to-end user journey for medical professionals, ensuring seamless tracking from seminar attendance to content engagement.

  • Structured complex medical data into intuitive dashboards, improving the visibility of HCP interaction patterns.

  • Collaborated with senior leads to translate hospital management needs into functional UI components and interaction logic.

  • Internal HR Management Platform

  • Implemented a card-based layout for employee profiles to centralize personal info, performance goals, and learning paths.

  • Streamlined internal HR workflows, such as performance review submissions and benefit tracking, to reduce administrative friction.

  • Assisted in researching user requirements and drafting tailored system proposals to align platform features with corporate structures.

  • Marketing Performance & KPI Dashboard

  • Designed high-fidelity KPI cards and trend charts to help clients monitor registration and conversion rates at a glance.

  • Developed advanced filtering systems and date-range selection flows to enhance data drill-down efficiency for marketing analysts.

  • Conducted flow reviews to identify and resolve navigation bottlenecks, ensuring a frictionless data-viewing experience.

Web Commerce Intern

CyberLink. Corp. New Taipei, Taiwan
(3 months, Feb 2024 - May 2025)

  • Global Website Management

  • Managed and synchronized website content updates across multiple international domains (including North America), ensuring brand consistency and timely information rollout.

  • Data Analytics & Reporting

  • Leveraged GA4 to monitor site traffic and user behavior, synthesizing complex data into structured reports to support strategic decisions.

  • Bilingual Global Communication

  • Served as a primary liaison for global operations, facilitating cross-functional team coordination and providing responsive customer support in both English and Mandarin.